Xperiential is an arm of the Australian Dance Festival. We provide experiential marketing and event management services which are creative, compelling and engaging. The brief from Sony PlayStation was to provide a unique piece of entertainment which reflected the Playstation Branding. The performance was held at CarriageWorks in Sydney, as well as in Melbourne.
We sourced the choreographer (Travers Ross who choreographed for Australia's So You Think You Can Dance) and the dancers - Kat Risteka and Stephen Tannos who were both also in the Top 20 of SYTYCD.
We also designed and made Kat's coat with the Sony Playstation symbols. The light suits were flown in from New Zealand.
australian dance festival logo Xperiential @ Sony PlayStation Retail Launch Oct 2011 | |
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| Entertainment Witchcraft Pendulum Robo Booty Opiuo | Upload TimePublished on 6 Nov 2011 |
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